We Love Shapes founder and award-winning fashion designer, Jamie Bruski Tetsill set out to create a fun and modernistic alternative to typical baby and children’s fashion that encourages kids to be creative and inquisitive. Designing collections, sized from 0-14, which aim to enhance creativity, learning and a sense of style into your kid.


Our collections feature both materials and intriguing designs & textures that enable children to engage their innovative imagination. Kids are at the heart of our designs encouraging them to explore their own tastes and personalities. With the rule of no rules, any kid can wear our collection regardless of their age or gender. When you evolve, we evolve. We grow alongside kids by using the universal language of shapes, texture and colour to design current, cool & creative clothing that keeps our & their imagination ticking.


Designed exclusively in the UK we are able to keep our quality high and process honest. We only work with ethnic partners that cohere to our quality standards. This ensures us that every item is cool enough to be worn.


From a small studio in Glasgow and 6 years later, we love shapes is now stocked in over 35 outlets in over 11 countries worldwide plus on weloveshapes.com,


Join our family and stay creative with us!